The team

Founder at Tell NY. Zamir is also the founder of Israel’s leading PR agency, Shalom Tel Aviv, with decades of experience in journalism and strategic communications. Former head of the business desk at Haaretz and senior advisor to prominent government and business leaders, including Prof. Stanley Fischer and Prof. Zohar Goshen. Today, he counsels global tech and financial leaders such as Meta, Microsoft, BlackRock, Barclays, McKinsey, PwC, Wiz, and Decart.

General Manager at Tell NY. A Forbes 30 Under 30 honoree, Tamar leads the company’s operations in the United States and London. She joined Shalom Tel Aviv in 2020 and served as PR Manager for Meta, working with top-tier tech clients including Insight Partners, Greylock, Wiz, and Optibus, with a focus on fundraising, M&As, and crisis management. Previously, she served in the international media branch of the IDF Spokesperson’s Unit and held content and marketing roles at a Tel Aviv-based startup.

Brand & Storytelling Lead at Tell NY. Mia shapes narratives and brand identities for the firm’s top-tier clients across cybersecurity, AI, and venture capital, turning complex technology into memorable messages that break through. She joined Shalom Tel Aviv in 2021 and has led strategic storytelling and comms for tech giants and high-growth startups including Microsoft, Intuitive Surgical, AI21 Labs, Decart, and Cyera. She began her career as a content writer and social media strategist and holds a B.A. in Business and Communications with honors from Tel Aviv University.

Senior Media Consultant. Based in Europe, Josef leads the firm’s operations across Western Europe, focusing on the EU and UK. Since 2021, he served as PR Manager for Meta and led communications efforts for BlackRock, Insight Partners, and Armis. Josef works closely with executives and tech brands to build their public profile and navigate high-stakes moments. Before joining the private sector, he served as a political spokesperson and a teaching assistant. He holds a B.A. and an M.A. in Sociology from Tel Aviv University.

Media Consultant at Tell NY. Yuval supports the firm’s startup and VC clients, working closely with C-suite teams to build and execute strategic communications plans. Before joining Tell NY, she worked at a leading Israeli PR agency, managing media efforts across real estate, automotive, capital markets, and culture. Yuval began her PR career in the IDF Spokesperson’s Unit’s war room and headquarters.

Media Consultant and Project Manager at Tell NY. Ofir supports the firm’s leading tech clients and oversees broader agency projects and social media initiatives. He is currently pursuing a bachelor’s degree at The New School in New York City. With a background in social media and marketing, he previously served for four years as an Air Traffic Controller and Training Program Developer.

Media Consultant at Tell NY. Itai works on communications and strategy for the firm’s AI and cybersecurity clients. Before joining Tell NY, he served as an Intelligence Officer (Major) in the Israeli Air Force and later as a Public Relations Specialist at the Israeli Space Agency. He holds a B.A. in Strategy and Decision-Making with honors from Reichman University and is currently pursuing a Master’s in Public Policy at Columbia University.