Tell NY

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Zamir Dahbash

Founder

Zamir Dahbash is the Founder of Tell NY. In 2007, together with Rinat Friedman, Zamir launched Shalom Tel Aviv (STLV), today one of Israel’s largest media firms, with offices in central Tel Aviv.

Previously, Zamir headed the business news desk at the Israeli daily Haaretz (published in Hebrew and English). He then moved on to become a partner and CEO at the communications group Euro Tel Aviv (formerly Zarfati-Sternschuss-Zamir), part of Euro RSCG worldwide.

His extensive experience in working with government and organizations includes serving as a top media adviser to former Bank of Israel Governor and former Vice Chairman of the U.S. Federal Reserve Board, Prof. Stanley Fischer, and to former Israel Securities Authority Chairman, Prof. Zohar Goshen.

Zamir has served as a senior adviser to numerous prominent tech companies and major financial corporations, including Meta (Facebook), Microsoft, Wiz, Armis, Insight Partners, Cyberstarts, NoName, Axis Security, Lightricks, Optibus, Team8, BlackRock, Phoenix, digital bank ONE ZERO and many more.

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Yoav Dvir Dahbash

Director

Yoav Dvir Dahbash is a Director at Tell NY. He also served as CFO and Director at Shalom Tel Aviv since its establishment in 2007 and up until October 2024. Yoav has racked up more than 30 years of wide-ranging experience in management and business development, mainly outside of Israel.

His fields of expertise include strategic alliances, marketing and managing mid-size operations, and guiding companies through complex turn-around processes.

With his keen business sense and strong contract negotiation skills, Yoav is a consummate dealmaker. He has led numerous M&A transactions and global alliances in the industry, in which he was responsible for all marketing, business development and regulatory affairs in both developed and developing countries.

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Tamar Harel

General Manager

Tamar Harel is General Manager at Tell NY. Since joining STLV in 2020, Tamar has led work with the company’s top-tier high-tech clients in the U.S. and Israel, including Meta (Facebook, Instagram), Insight Partners, Cyberstarts, Optibus, Wiz and Dazz.

With her extensive expertise and experience in supporting high-tech companies and venture capital firms, Tamar specializes in fundraising, mergers and acquisitions, crisis management, product marketing, speaking opportunities and brand-building.

Prior to her current role, Tamar worked as a content and marketing specialist at Israeli B2C startup Cool Cousin. She also served in the international media branch of the Israel Defense Forces (IDF) spokesperson’s unit, where she was responsible for press relations with North American news outlets and worked at the army’s international newsroom.

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Mia Balaban

Senior Media Consultant

Mia Balaban is a senior media consultant at Tell NY, leading some of the firm’s top-tier accounts. Joining Shalom-Tel Aviv in 2021, Mia managed accounts of both tech giantsand emerging startups like Microsoft, Intuitive Surgical, and Axis.

Notably, she played a key role in the Rakia Mission, the first Israeli private space mission. Mia specializes in supporting high-tech companies in fundraising, product marketing, M&A, crisis management, speaking opportunities, and branding.

Mia previously worked as a content writer and social media expert and graduated with honors in business and communications from Tel Aviv University.

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Eden Zamir

Media Monitoring Specialist

Eden is the firm’s media monitoring associate, excelling in real-time analysis of US media, with a focus on the business, tech, and cyber sectors. As part of her duties, she manages Tell NY’s knowledge base for the firm’s clients, analyzes media coverage and sentiment, builds contact lists, conducts coverage recaps, and operates the technological assets used for ongoing monitoring and Share of Voice tracking.

Eden’s previous experience includes sales, customer service, public speaking, and performance, with a background as Admission & Sales Coordinator and Tour Guide & Educator.

Nothing succeeds like success

Assaf Rappaport, Co-Founder and CEO of Wiz, Graces Global Forbes Cover

Forbes featured an in-depth profile of Israeli entrepreneur Assaf Rappaport, who appeared on the cover of the global magazine in its August-September 2023 bi-monthly print edition. The cover story traces the meteoric rise of Wiz, the cloud security giant that became one of the world’s fastest-growing software startups in just three years.

Studded with superlatives for Rappaport and his co-founders, the article explores the company’s ambitious sales goals, its rapidly expanding global footprint, and its resolute
journey toward an eventual IPO.

The story takes center stage in the magazine’s celebratory Cloud 100 issue, which ranks the world’s “best and brightest private companies” in the field of cloud computing. Forbes highlights Wiz’s remarkable 67-slot ascent in the 2023 rankings – an achievement surpassed only by the global phenomenon OpenAI.

Gili Raanan, Cyberstarts, and the Prefect Storm of Cybersecurity

In an exclusive interview with Bloomberg, Cyberstarts founder Gili Raanan shared that the firm's first fund has achieved an impressive 170% annual return since 2018, showcasing the rapid growth of Israel's cybersecurity sector.

The article highlights Cyberstarts' focus on Israeli cybersecurity startups, with backing from major investors like Sequoia Capital. Raanan noted that increasing cybersecurity budgets, driven by threats from countries like Russia and China, are fueling ongoing interest and investment in the sector.

Raanan mentioned that Cyberstarts has made 22 investments, including unicorns like Wiz and Fireblocks, raising $1.8 billion in recent months. Wiz alone secured $1 billion, bringing its valuation to $12 billion. Since early 2023, four of Cyberstarts' portfolio companies have been acquired for a total of $1.5 billion.

Dazz Turns the Cyber Threat of AI into an Opportunity

The rise of LLMs like GPT naturally raises concerns among security teams, from potential data exposure or leaks to the emergence of new attack vectors. However, Merav Bahat, Co-Founder and CEO of cybersecurity startup Dazz, argues that the AI revolution shouldn't be seen solely as a security threat but rather as an opportunity waiting to be seized.

During Fortune’s flagship AI conference in London, Merav presented this engaging discussion, emphasizing how AI can bolster organizations' security posture and streamline labor-intensive protection processes.

She elaborated on the evolving threat landscape and discussed how the security industry is already leveraging the power of GPT to proactively address cyber threats – presenting the various ways in which Dazz has already incorporated artificial intelligence into its practices.

Oasis Security Draws Global Attention for Combatting Non-Human Identity Management

Identity management has been a focal point for every CISO in 2024 – yet human users are just the tip of the iceberg when it comes to managing secure access and ensuring organizations remain breach-free.

Oasis Security, founded by two veteran IDF officers, aims to solve the critical problem of securing machine and non-human identities, which has plagued corporations worldwide for years. Within just one year of its founding, Oasis emerged from stealth with $40 million in funding led by industry giants like Sequoia, Accel, and Cyberstarts.

With an in-depth, exclusive interview on Tech Crunch and a series of mentions across business, tech, and trade publications, including Fortune, Wall Street Journal, and Axios, Oasis is well-positioned to enter its next phase of growth at scale.

Tehran, the Real Story: Iranian-born, Israeli Cyber Spy Captivates the Industry

In a story resembling a Hollywood script, Sanaz Yashar, founder and CEO of Zafran Security and a legendary figure from Israel’s elite intelligence unit, has naturally captured the attention of the global press.

Her larger-than-life journey, which practically inspired the Emmy-winning drama Tehran, was featured in an in-depth profile by Forbes. The profile delved into her upbringing in Iran, her tenure as an Israeli intelligence officer, and her current role as a cybersecurity entrepreneur who raised $30 million for her new startup.

The funding news received extensive coverage in global publications and was also featured on the weekend cover page of Israel’s largest newspaper. According to Signal AI, Zafran reached an audience of over 1.5 billion through more than 160 articles across the global press.

Insurtech Leader Honeycomb Raises Series B to Advance AI-Driven Insurance Solutions

As first unveiled on TechCrunch, Honeycomb Insurance, which covers ~60% of the U.S. market and insures more than $21 billion worth of real estate assets, has raised $36M in a Series B round to deepen its AI-driven tech advantage.

In a market valued at a staggering $34 billion in the U.S. alone, Honeycomb's AI platform isn't just about cutting underwriting costs. It is now taking on bigger challenges like detecting insurance fraud. They are doing this with a mix of AI and other tech tools, paving the way for smarter solutions in an industry ripe for innovation.

Itai Ben-Zaken, co-founder and CEO of Honeycomb, added, “Our goal is to make Honeycomb a one-stop shop for everything related to commercial real estate insurance in the U.S.”

Amiram Shachar, Founder of Upwind, Discusses Funding as a Growth Vehicle in Cyber

In 2020, Amiram Shachar sold his startup Spot.io to NetApp for $450 million. But it didn’t take him long to embark on another entrepreneurial journey. He quickly founded another startup, Upwind, which raised over $80 million in less than a year from prominent investors like Greylock, Cyberstarts, and NBA’s Steph Curry.

At a prestigious New York conference hosted by the Economist, dedicated to European and Middle Eastern business, Amiram took part in a panel focusing on the continuous growth of the local tech scene amidst economic and geopolitical instability.

As part of the session, Amiram discussed the journey from seed to success and how it fuels innovation in the region. He also elaborated on the ever-changing landscape of cyber threats impacting the world’s largest organizations.

Apex Empowers Secure AI Adoption with Funding from Sam Altman

Since the launch of ChatGPT in late 2022, there has been an exponential rise in the adoption of GenAI, with 80% of Fortune 500 companies already having employees using ChatGPT for work.

However, while swiftly embracing AI practices is crucial for organizations aiming to stay ahead, companies are now tasked with striking a balance between fostering innovation and ensuring robust protection measures are in place to safeguard against potential risks.

Founded by two Ivy League alumni, Apex was built to empower the swift and secure adoption of AI within world-class organizations. In just a few months, they secured $7 million in Seed funding, receiving investments from the world’s leading VCs, Sequoia Capital and Index Ventures, as well as from the inventor of ChatGPT, Sam Altman of OpenAI.

Why Choose Tell NY

Tell NY was established to fulfill the unmet demand for a specialized PR agency tailored to meet the precise needs of the Israeli tech sector in the United States. 

Incorporated in the state of New York, the firm offers highly effective strategic and tactical public relations and communications solutions for both Israeli and international tech clients in the U.S., partnering with public companies, late-stage private firms, and early-stage startups to amplify their media exposure in the American market.

Tell NY aims high and works tirelessly to engage potential customers and position them as industry leaders. What distinguishes Tell NY from other technology-focused PR agencies? Our genuine in-depth understanding of both markets. After years of extensive experience, we are deeply familiar with the Israeli industry, its unique ecosystem and the origin of the tech companies we collaborate with. Here in the United States, we know our way around the American industry, their primary target market. Equally importantly, we know how to deploy our wide-ranging connections in the U.S. and global media environment to enhance awareness of our customers’ businesses within both the industry and the public sphere. 

Our work is characterized by its rapid turn-around times, adherence to schedules, 24/7 availability, and precision in providing solutions for American growth companies with Israeli roots.

Who we are?

Zamir Dahbash

Founder

Zamir Dahbash is the Founder of Tell NY. In 2007, together with Rinat Friedman, Zamir launched Shalom Tel Aviv (STLV),

Read more

Yoav Dvir Dahbash

Director

Yoav Dvir Dahbash is a Director at Tell NY. He also served as CFO and Director at Shalom Tel Aviv since its establishment in 2007 and

Read more

Tamar Harel

General Manager

Tamar Harel is General Manager at Tell NY. Since joining STLV in 2020, Tamar has led work with the company’s

Read more

Mia Balaban

Senior Media Consultant

Mia Balaban is a senior media consultant at Tell NY, leading some of the firm’s top-tier accounts. Joining Shalom-Tel Aviv

Read more

Eden Zamir

Media Monitoring Specialist

Eden is the firm’s media monitoring associate, excelling in real-time analysis of US media, with a focus on the business,

Read more

Key Communications Pillars

Leadership

Interviews & Op-eds

Conferences

White Papers

Technology

Global Innovation

New Partnerships

Industry Trends

News

Announcements

Rapid Responses

Meetups and Events

Tech Expertise

  • Building and strengthening brand positioning
  • Increasing market share: B2B, B2C
  • Influencing Decision Makers
  • Empowering employees

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