The most trusted marketing has always been someone else talking about you. AI search follows much the same logic.
Hi everyone! We’re going to quote Green Day and wake you up when September ends with a look at everything that happened this month. We’ve also given our newsletter a little makeover!
Celebrity tech founders are nothing new. Steve Jobs became a cultural icon, and Mark Zuckerberg's rise was turned into a Hollywood movie while Facebook was still a young company. What's changed isn't that founders can become celebrities, but that being a personality is increasingly becoming part of the job itself. Today, being a visionary is only part of the equation. Founders and CEOs are increasingly expected to be human, relatable, interesting, and maybe even entertaining.
Hello! Anyone even remotely involved in cybersecurity has probably felt the same thing over the past few months: endless noise, not enough differentiation, and fewer stories managing to break through into the mainstream news cycle. August felt different. A string of notable stories cut through, from founder profiles and headline-making incidents to major trade shows and broader industry developments. Not to toot our own horn, but we were booked and busy. Here’s what we saw - and what we learned.