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Best Practices July 20, 2026

Your Pitch Is Perfectly Written. That’s the Problem.

The pitch is presumably the atomic unit of PR. Strip away the decks, the messaging docs, the boring Q3 planning sessions – at the end of it all, someone sends an email to a journalist and hopes.

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PR May 29, 2026

Hi folks, Welcome back to the May edition of the Tell NY Dispatch - the newsletter where we spend an unhealthy amount of time thinking about tech, media, AI, branding, founder drama, and whatever else managed to dominate our group chats this month.

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Industry Spotlight May 28, 2026

NVIDIA just turned 33. Most companies that age are in defense mode: protecting market share, managing costs, hoping not to get disrupted. NVIDIA did something different and became the most important company in the fastest-moving space in tech.

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Customer Spotlight May 12, 2026

Usually, the last thing we’d see a still-in-stealth startup do is speak with reporters. Not because they don’t want to (getting traction before launch can be extremely powerful) but because they don’t have anything to say that won’t hurt the launch story.

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PR May 5, 2026

Hello, and welcome to the April edition of the Tell NY Dispatch! This time, we’re diving into what might just be the article of the year (although we remind ourselves it is still just April), how to break into the news cycle and what everyone pretends to like - conferences. Buckle up.

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