BLOG

Industry Spotlight September 9, 2026

How Much Would You Pay for Provocation?

Celebrity tech founders are nothing new. Steve Jobs became a cultural icon, and Mark Zuckerberg’s rise was turned into a Hollywood movie while Facebook was still a young company. What’s changed isn’t that founders can become celebrities, but that being a personality is increasingly becoming part of the job itself. Today, being a visionary is only part of the equation. Founders and CEOs are increasingly expected to be human, relatable, interesting, and maybe even entertaining.

Read More

All articles

Industry Spotlight August 11, 2026

What's more fun than watching someone else get asked an impossible interview question and thinking, "I would've handled that way better"? Probably watching someone answer it so well that you immediately understand why they're sitting in that chair and you're not.

Read More
Best Practices July 20, 2026

The pitch is presumably the atomic unit of PR. Strip away the decks, the messaging docs, the boring Q3 planning sessions - at the end of it all, someone sends an email to a journalist and hopes.

Read More
PR May 29, 2026

Hi folks, Welcome back to the May edition of the Tell NY Dispatch - the newsletter where we spend an unhealthy amount of time thinking about tech, media, AI, branding, founder drama, and whatever else managed to dominate our group chats this month.

Read More
Industry Spotlight May 28, 2026

NVIDIA just turned 33. Most companies that age are in defense mode: protecting market share, managing costs, hoping not to get disrupted. NVIDIA did something different and became the most important company in the fastest-moving space in tech.

Read More