Between rogue agents, privacy concerns and some very public, very ugly fights between coding startups and VC titans, there has been no shortage of drama in tech – but if there’s one technology trend that has absolutely dominated the conversation over the past few weeks, it must be the rise of AI personal assistants.

Hi everyone! We’re going to quote Green Day and wake you up when September ends with a look at everything that happened this month. We’ve also given our newsletter a little makeover!

Celebrity tech founders are nothing new. Steve Jobs became a cultural icon, and Mark Zuckerberg's rise was turned into a Hollywood movie while Facebook was still a young company. What's changed isn't that founders can become celebrities, but that being a personality is increasingly becoming part of the job itself. Today, being a visionary is only part of the equation. Founders and CEOs are increasingly expected to be human, relatable, interesting, and maybe even entertaining.

Hello! Anyone even remotely involved in cybersecurity has probably felt the same thing over the past few months: endless noise, not enough differentiation, and fewer stories managing to break through into the mainstream news cycle. August felt different. A string of notable stories cut through, from founder profiles and headline-making incidents to major trade shows and broader industry developments. Not to toot our own horn, but we were booked and busy. Here’s what we saw - and what we learned.

What's more fun than watching someone else get asked an impossible interview question and thinking, "I would've handled that way better"? Probably watching someone answer it so well that you immediately understand why they're sitting in that chair and you're not.

Bonjour! As you can probably tell, this month's newsletter cover is a little busier than usual. Turns out, July was too. Between viral launches, Paris, robots, croissants, and a media debate that took over Tech Twitter, we had no shortage of stories worth talking about. Let's dive in.