PR Powerhouse
TECH NET-
NETWORK
WORK RESULTS
BASED IN NYC

A well-oiled PR Machine: Built for Momentum, Driven by New York City Pace

wiz twj zafran

What
makes
it work?

At Tell NY, we ditch the spray-and-pray approach for a relationship-first PR strategy tailored to hyper-growth tech firms. With presence in New York and London, we don’t just tell your story; we live it – embedding ourselves in your business to deliver results that align with your goals in every step of the way, from coming out of stealth to a successful M&A or an IPO.

From leveraging our deep media connections to driving awareness and business development initiatives, we make sure your PR isn’t just great – it’s game-changing.

Nothing
Succeeds
Like Success

Wiz

In just five years, Wiz swiftly emerged as the world’s fastest-growing software company. Having partnered with Wiz from day one, up until the $32 billion acquisition and beyond, we have focused on corporate and founder storytelling, creating powerful media moments that translate into business growth.

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Zafran

Zafran has set a new operating model for vulnerability management, helping organizations pinpoint the most critical issues within their environments. We have partnered with Zafran to launch the company, further supporting it along the way to spotlight its founders and unique offering.

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Decart

Decart is an efficiency-focused AI research lab training massive AI models at scale while reducing training and inference costs. We partnered with their founding team to build the company’s brand awareness and help sustain their business momentum with ongoing media coverage.

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AI 60

We partnered with Greenfield and TechCrunch Disrupt to launch a new industry benchmark recognizing startups driving real impact in AI. From framework to rollout, we helped turn the reveal into a moment bringing founders, VCs, and operators together around what’s next in AI.

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Armis

Armis protects the world’s most critical infrastructure, working with seven of the ten Fortune 10 companies. Recently valued at $6.1B, we partnered with the Armis team to elevate its business storytelling as the company continues on its path toward an IPO.

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Irregular

Irregular is creating a new category in AI as the world’s first frontier security lab. Backed by Sequoia Capital, the team works with OpenAI, Anthropic, and Google DeepMind to stress-test their most advanced models. We’ve partnered with Irregular’s founders from day one to translate deep research into high-impact media.

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see for
yourself

assaf_rapaport-

Assaf Rappaport

Founder & CEO, Wiz

Reinventing Media
Relations

"Tell NY reinvents media relations in a fatigued PR industry - building connections like no other and transforming them into meaningful exposure. Their work has made PR an indispensable part of our growth"

sanaz-yashar

Sanaz Yashar

Founder & CEO, Zafran

Supporting Business Objectives

"Sure, they got us featured in the WSJ and CNN – but their value goes far beyond that. It's about their ability to harness their network to support your broader business objectives, from connecting with potential investors to building partnerships with clients and prospects."

Merav Bahat

Merav Bahat

Founder & CEO, Dazz

Partners from Day One

"Generating high-quality, impactful media moments has been central to our strategy at Dazz from day one – and partnering with Tell NY from the start made it possible. They helped us reach some of the world’s biggest stages and platforms early on, supporting our growth toward a successful acquisition."

Mechristine-shriver

Christine Shriver

SVP Marketing, Honeycomb

Always-On Approach

"On top of its meaningful, targeted coverage, Tell NY stands out for their always-on approach. They move at a startup pace, making the fastest iterations and being your trusted advisor 24/7"

assaf_rapaport-

Assaf Rappaport

Founder & CEO, Wiz

sanaz-yashar

Sanaz Yashar

Founder & CEO, Zafran

Merav Bahat

Merav Bahat

Founder & CEO, Dazz

Mechristine-shriver

Christine Shriver

SVP Marketing, Honeycomb

quotes

Reinventing Media Relations

"Tell NY reinvents media relations in a fatigued PR industry - building connections like no other and transforming them into meaningful exposure. Their work has made PR an indispensable part of our growth."

quotes

Supporting Business Objectives

"Sure, they got us featured in the WSJ and CNN – but their value goes far beyond that. It's about their ability to harness their network to support your broader business objectives, from connecting with potential investors to building partnerships with clients and prospects."

quotes

Partners from Day One

"Generating high-quality, impactful media moments has been central to our strategy at Dazz from day one – and partnering with Tell NY from the start made it possible. They helped us reach some of the world’s biggest stages and platforms early on, supporting our growth toward a successful acquisition."

quotes

Always-On Approach

"On top of its meaningful, targeted coverage, Tell NY stands out for their always-on approach. They move at a startup pace, making the fastest iterations and being your trusted advisor 24/7."

BLOG

PR
Apr 13, 2026

I hate jumping into debates late, but as Zhou Enlai supposedly once said (when asked about the impact of the French Revolution over 200 years later), sometimes it’s "too early to say". So here we are, after one of the most intense funding cycles in years. Over the past few months alone, we've worked on dozens of funding announcements and every one of those announcements ran into a media environment that looks very different from one or two years ago. And somewhere in that stretch, a familiar debate resurfaced: are funding rounds still newsworthy?

Apr 2, 2026

OpenAI acquiring TBPN is not a small or routine move, and there’s no clean precedent for it. They didn’t partner with the show or sponsor it or “explore content together”;They bought it outright. TBPN is one of the fastest-growing shows in tech media - a daily live talk show built around fast, informal conversations with founders, operators, and investors. It’s not trying to be traditional journalism, which is exactly why it works. It feels like being in the room while people who actually shape the industry talk to each other without overproduction or heavy filtering. It already has a real audience, real momentum, and a real business behind it - so OpenAI made a deliberate decision to acquire a platform that already has attention and access to the exact ecosystem they operate in.

PR
Mar 31, 2026

Hello everyone, and welcome to our March newsletter. Let us start by saying - what. a. month. Between a $32 billion acquisition (s/o Wiz!) and over 15 company launches and funding announcements in the weeks leading up to the RSA cybersecurity conference, things have been pretty wild. I’m sure some of you are still recovering your inboxes after RSA - we’ll keep this opening short, as there’s quite a lot to cover. So, let’s dive right in!

Mar 16, 2026

Every year around this time, as the Oscar winners are announced and everyone suddenly becomes a film critic for 48 hours, I’m reminded of something we don’t talk about enough (or talk about all the time, depending on what your job is): campaigns.

PR
Feb 28, 2026

Hi everyone! Ofir from Tell NY here, bringing you this month’s Tell NY Dispatch. February felt like the real start of the year - busy inboxes, sensational headlines, and a few cultural moments that connected directly to what we all do. Below are a few observations from the past month, along with updates on what’s ahead.

Feb 11, 2026

For a few days there, Moltbook was the story everyone wanted to have an opinion about. The "social network for AI agents" hit that perfect cultural frequency where tech X couldn't stop talking about it, investors were intrigued, and journalists were drafting their AI-dystopia think pieces. Was it the future? A sign of the singularity? Just deeply weird? The platform had energy, mystery, and that addictive quality.

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