Ofir Zimber

For too long, stealth mode has been the holy cow of the startup world. Founders would proudly slap “@Building” onto their LinkedIn titles and hide behind that same grayscale triang...

If your understanding of PR comes from Olivia Pope or Emily Cooper, we’ve got a few things to clear up. TV loves to glamorize public relations, often turning it into either espiona...

Figma’s 2025 IPO was one of the clearest demonstrations in recent memory of how to run smart, strategic communications while in the spotlight. The company had every reason to play ...

Nobody dreams of being the intern with five coffees in hand, dodging eye contact just to avoid getting another to-do. But no one wants to be the over-eager puppy either. The truth?...

Every PR expert, no matter their background or experience, knows the routine: you get a brief about a product launch, an executive hire, or a strategic funding round. You draft an ...

Like any great pitch, I’ll start this blog post with the good news - reporters need great stories as much as you need coverage. Your pitch is the bridge that brings the two togethe...