NVIDIA just turned 33. Most companies that age are in defense mode: protecting market share, managing costs, hoping not to get disrupted. NVIDIA did something different and became the most important company in the fastest-moving space in tech.

OpenAI acquiring TBPN is not a small or routine move, and there’s no clean precedent for it. They didn’t partner with the show or sponsor it or “explore content together”;They bought it outright. TBPN is one of the fastest-growing shows in tech media - a daily live talk show built around fast, informal conversations with founders, operators, and investors. It’s not trying to be traditional journalism, which is exactly why it works. It feels like being in the room while people who actually shape the industry talk to each other without overproduction or heavy filtering. It already has a real audience, real momentum, and a real business behind it - so OpenAI made a deliberate decision to acquire a platform that already has attention and access to the exact ecosystem they operate in.

Every year around this time, as the Oscar winners are announced and everyone suddenly becomes a film critic for 48 hours, I’m reminded of something we don’t talk about enough (or talk about all the time, depending on what your job is): campaigns.

Super Bowl week pulls everyone in. Even people who do not watch football tune in for the spectacle of sports, branding, and entertainment. You would expect the teams that make the Super Bowl to be the NFL’s strongest brands. Yet one team has not appeared in a Super Bowl in 29 years and still holds the league’s highest valuation: the Dallas Cowboys.