If your understanding of PR comes from Olivia Pope or Emily Cooper, we’ve got a few things to clear up. TV loves to glamorize public relations, often turning it into either espionage or Instagram. The truth? It lives somewhere between inbox overload and strategic storytelling.
For too long, stealth mode has been the holy cow of the startup world. Founders would proudly slap “@Building” onto their LinkedIn titles and hide behind that same grayscale triangle-like logo. (Confession: in my early days in tech, I thought “Stealth” was just the name of a company – until I kept bumping into that logo everywhere.)
Figma’s 2025 IPO was one of the clearest demonstrations in recent memory of how to run smart, strategic communications while in the spotlight. The company had every reason to play it safe. Just two years earlier, its $20 billion acquisition by Adobe collapsed under heavy regulatory pressure, an outcome that could have cast a long shadow over its future. But instead of pulling back, Figma leaned into the moment. They used the IPO to reshape their image, proving they were not defined by a failed deal but by their own business momentum, vision, and resilience. With over 150 articles and 60+ tier 1 reporters covering it over 4 months, Figma’s comms strategy is definitely something to write home about (or at least a blog post).
Nobody dreams of being the intern with five coffees in hand, dodging eye contact just to avoid getting another to-do. But no one wants to be the over-eager puppy either. The truth? Being a good intern is a delicate art. Nail it, and you’re the person everyone wants on their team. Miss it, and you’re either invisible or exhausting.