Our journey with Wiz – the world’s fastest-growing startup and now the largest private tech acquisition in history at $32 billion – has been anything but a typical client-agency story. It goes back to 2015, when the founding team was still at Adallom, on the brink of a landmark acquisition by Microsoft. Wiz wasn’t even on the whiteboard yet.
The idea to establish a PR agency in New York came from one of our major clients—a successful, media-savvy entrepreneur who, over the course of three years, parted ways with three U.S.-based PR agencies. The blame, of course, wasn’t solely on the agencies, but the bottom line was clear: hours of conference calls, presentations, messaging documents, and work plans led to minimal media exposure—almost none.