Last month, I grabbed coffee with the founder of a security company that just closed a big funding round. He'd reached out through a mutual connection to tell me about what they're building and see if I had any thoughts on their positioning.

For too long, stealth mode has been the holy cow of the startup world. Founders would proudly slap “@Building” onto their LinkedIn titles and hide behind that same grayscale triangle-like logo. (Confession: in my early days in tech, I thought “Stealth” was just the name of a company – until I kept bumping into that logo everywhere.)

Like any great pitch, I’ll start this blog post with the good news - reporters need great stories as much as you need coverage. Your pitch is the bridge that brings the two together - and if it’s well constructed, you could make it past the stormy waters of non-stop breaking news.