Hi everyone! Ofir from Tell NY here, bringing you this month’s Tell NY Dispatch. February felt like the real start of the year - busy inboxes, sensational headlines, and a few cultural moments that connected directly to what we all do. Below are a few observations from the past month, along with updates on what’s ahead.

In the past years, traditional media has continued to shift - and the online versions have become every outlet’s main source of income. Today, nearly every tier-1 publication is behind a paywall - from The Wall Street Journal and The New York Times to Axios, The Information, and Forbes. No matter how big their brand is or how long they’ve been around, they all understand that in order to survive, they have to charge us.

If your understanding of PR comes from Olivia Pope or Emily Cooper, we’ve got a few things to clear up. TV loves to glamorize public relations, often turning it into either espionage or Instagram. The truth? It lives somewhere between inbox overload and strategic storytelling.