Super Bowl week pulls everyone in. Even people who do not watch football tune in for the spectacle of sports, branding, and entertainment. You would expect the teams that make the Super Bowl to be the NFL’s strongest brands. Yet one team has not appeared in a Super Bowl in 29 years and still holds the league’s highest valuation: the Dallas Cowboys.
Last month, I grabbed coffee with the founder of a security company that just closed a big funding round. He'd reached out through a mutual connection to tell me about what they're building and see if I had any thoughts on their positioning.
A few weeks ago, just days before Christmas, tech giant ServiceNow announced its intention to acquire Armis for roughly $8 billion, in what can arguably be viewed as one of its boldest and most strategic M&A moves to date. With both companies sharing a strong focus on innovation, this combination has the potential to become a significant security powerhouse.
In the past years, traditional media has continued to shift - and the online versions have become every outlet’s main source of income. Today, nearly every tier-1 publication is behind a paywall - from The Wall Street Journal and The New York Times to Axios, The Information, and Forbes. No matter how big their brand is or how long they’ve been around, they all understand that in order to survive, they have to charge us.