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Industry Spotlight October 6, 2026

Anti-Marketing Is the New Marketing: Lessons from Personal Assistants

Between rogue agents, privacy concerns and some very public, very ugly fights between coding startups and VC titans, there has been no shortage of drama in tech – but if there’s one technology trend that has absolutely dominated the conversation over the past few weeks, it must be the rise of AI personal assistants.

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Industry Spotlight August 11, 2026

What's more fun than watching someone else get asked an impossible interview question and thinking, "I would've handled that way better"? Probably watching someone answer it so well that you immediately understand why they're sitting in that chair and you're not.

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PR July 31, 2026

Bonjour! As you can probably tell, this month's newsletter cover is a little busier than usual. Turns out, July was too. Between viral launches, Paris, robots, croissants, and a media debate that took over Tech Twitter, we had no shortage of stories worth talking about. Let's dive in.

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Best Practices July 20, 2026

The pitch is presumably the atomic unit of PR. Strip away the decks, the messaging docs, the boring Q3 planning sessions - at the end of it all, someone sends an email to a journalist and hopes.

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PR June 30, 2026

Goodbye, June! If you’re reading this, chances are you’ve seen the words SpaceX at least a thousand times this month. And if you managed to take a break from all that, you probably caught a thing or two about the World Cup. Here in New York, we also happily learned the meaning of “Knicks in five.” Together, it gave us plenty of food for thought, and a few stories we couldn’t resist sharing. Let's dive in!

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