I hate jumping into debates late, but as Zhou Enlai supposedly once said (when asked about the impact of the French Revolution over 200 years later), sometimes it’s “too early to say”. So here we are, after one of the most intense funding cycles in years. Over the past few months alone, we’ve worked on dozens of funding announcements and every one of those announcements ran into a media environment that looks very different from one or two years ago. And somewhere in that stretch, a familiar debate resurfaced: are funding rounds still newsworthy?
The idea to establish a PR agency in New York came from one of our major clients—a successful, media-savvy entrepreneur who, over the course of three years, parted ways with three U.S.-based PR agencies. The blame, of course, wasn’t solely on the agencies, but the bottom line was clear: hours of conference calls, presentations, messaging documents, and work plans led to minimal media exposure—almost none.