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Industry Spotlight October 6, 2026

Anti-Marketing Is the New Marketing: Lessons from Personal Assistants

Between rogue agents, privacy concerns and some very public, very ugly fights between coding startups and VC titans, there has been no shortage of drama in tech – but if there’s one technology trend that has absolutely dominated the conversation over the past few weeks, it must be the rise of AI personal assistants.

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PR February 28, 2026

Hi everyone! Ofir from Tell NY here, bringing you this month’s Tell NY Dispatch. February felt like the real start of the year - busy inboxes, sensational headlines, and a few cultural moments that connected directly to what we all do. Below are a few observations from the past month, along with updates on what’s ahead.

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Customer Spotlight February 11, 2026

For a few days there, Moltbook was the story everyone wanted to have an opinion about. The "social network for AI agents" hit that perfect cultural frequency where tech X couldn't stop talking about it, investors were intrigued, and journalists were drafting their AI-dystopia think pieces. Was it the future? A sign of the singularity? Just deeply weird? The platform had energy, mystery, and that addictive quality.

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Industry Spotlight February 9, 2026

Super Bowl week pulls everyone in. Even people who do not watch football tune in for the spectacle of sports, branding, and entertainment. You would expect the teams that make the Super Bowl to be the NFL’s strongest brands. Yet one team has not appeared in a Super Bowl in 29 years and still holds the league’s highest valuation: the Dallas Cowboys.

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Best Practices January 28, 2026

Last month, I grabbed coffee with the founder of a security company that just closed a big funding round. He'd reached out through a mutual connection to tell me about what they're building and see if I had any thoughts on their positioning.

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